When it comes to the health and success of your franchise, research has shown that video is one of the most effective ways to market your brand. Not only does video allow franchisors the means to increase sales and conversions, but most importantly, it drives ROI for their successful franchisees.
In this article, we highlight the truth behind the power of video marketing and why franchises should consider developing their own robust video marketing strategy. Trevor Rappleye, CEO and founder of FranchiseFilming, gives transparent insights for what it takes to be successful in this space.
As a featured franchise supplier with The International Franchise Association (IFA) — an industry-leading association — Trevor proudly provides strategic recommendations on what it takes to win and drive sales with monthly videos.
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The Marketing Sphere is Changing: Are you Keeping Up?
In a saturated market with over 4,000 existing franchise brands, you should be asking yourself: “What is my brand doing differently than others? What can we do to stand out in order to be successful?”
If you find yourself in this position, you may consider adopting a video marketing strategy. In today’s digital landscape, businesses thrive off the story with which their brand is centered on. For every successful brand that exists today, it’s not the amount of money they bring in annually that resonates with their loyal customer base. While that certainly may help the narrative, the root of a successful brand is truthfully tailored to their story.
What better way to showcase YOUR brand than by visually appealing to YOUR audience, leads and customers alike.
“People work with people, not logos.”
With video becoming a marketing must, many brands need to evaluate what it will take to implement video into their overarching strategy.
Why Focusing on Current Trends is Beneficial
Think about it. Would you rather be a business like Blockbuster, one that didn’t adapt to market trends at the time, or like Netflix, a market disruptor? By taking advantage of trends NOW, you’ll actually be setting yourself up for success in the FUTURE.
“By jumping into the video marketing trend, which is on pace to becoming a leading channel of digital advertising, franchisors will see an increase in leads, engagement, and revenue.”
It’s this type of forward-thinking approach that has allowed FranchiseFilming to scale at the rate it has.
Are you interested in learning how a video marketing strategy can help propel your franchise to new heights?
Schedule a call today!
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