In today’s socially distant and virtual COVID-world, connection is more important than ever. Many businesses and brands are looking for creative solutions to connect with potential prospects and make an impact in a virtual setting. Thanks to video storytelling, franchise brands can overcome the challenges of connecting with potential leads during the ongoing pandemic. Here are some tips and tricks for using video storytelling to create impactful connections and drive leads:

“All businesses want the same thing – to grow their brand, but you can’t achieve this by shouting growth stats alone. We grow their brand through authentic, real stories of their successful customers and leadership teams.”

The great thing about not having a script means your video will always flow naturally. Many marketing teams will dictate the angle and direction of a story based solely upon what they think will work – leading to potentially choppy, awkward story flow. Let conversation flow naturally, like it would between a family member or friend – this is where authenticity comes to the forefront, resonating with the audience. No matter how long, remember, you can always edit to capture the most impactful segments.

“If we have a ten-minute interview, we use the person’s best 55 seconds to create a 60-second video with music and an introduction,” said Rappleye. “We recommend trying to hook your viewer within the first three seconds of the interview – ensuring the best line will be at the front of the video.”

The beauty about going off-script means no two stories or videos are the same – whether it’s a franchisee testimonial or a founder profile, every person speaks to their own unique journey and personal connection to the brand.

However, going off-script doesn’t mean going in unprepared – the questions you ask should help guide the conversation while not dictating the angle you want the story to take.

The Importance of Discovering Unexpected Emotional Angles Within Your Story

When it comes to preparing trigger questions, think about questions that don’t rely on yes or no answers – being able to easily expand on a question through a story or anecdote will lead to rich content you’re able to edit and integrate into a powerful video.

“We interviewed a franchisee from Glory Days Grill and a franchisee from Neighborly, Molly Maid, and thanks to our efforts highlighting their story and how their life improved because of their franchise, both brands got noticed,” explained Rappleye. “Both of the brands now have a video on their franchise home page!”

Just because we’re in the middle of a global pandemic, businesses shouldn’t be deterred from creating video content of their brand stories and their success. While COVID-19 has changed many things, including how we film these stories, there’s never been a better time to foster that emotional, authentic connection with prospects. Interested in learning more? Schedule a call today.