Four Questions You Should Ask When Seeking a Videographer
Video marketing could be the sole reason someone does or doesn’t invest in your franchise. Many businesses are missing opportunities or experiencing slow franchise growth because of ineffective video marketing. When you clearly communicate your franchise opportunity and how it can transform lives, prospective franchisees can envision themselves owning their own business. It’s no secret finding the right videographer for your project plays a key component in your success. Hiring a videographer for your business is an investment, but the ROI in terms of franchise leads and brand growth is well worth it. We know that looking for a video company can be a daunting task, especially if you don’t know where to begin.
The first step in finding the right videographer is asking the right questions. This article will cover the essential questions you should be asking when you’re lookin for a videographer for franchise marketing to help you get the video content your business deserves.
What is the production timeline?
First and foremost, when searching for a videographer, you must be given clear video timelines. As a franchisor, you can’t afford to wait long periods for video content, as that could potentially create a lull in your franchisee pipeline. Generally speaking, the longer you wait, the more time passes and opportunities are missed. When seeking videographers, be sure to ask about timelines and get a clear schedule of when you can expect a video. It also pays to know whether you’d be working with one videographer or a video team. If you work with the former, there will likely be a wait. With a Franchise Filming membership, our teams are prepared to give you a video within ten days of filming.
Does the videographer understand the franchising industry? A videographer should be creative; they should provide you with several recommendations for film ideas, sets, talking points and more. When searching for a video production company, you want to search for one with experience with the franchise industry. If the videographer doesn’t know how the franchise industry works, how will they craft the video designed to help you garner franchise leads? You want to hire a company you can trust knows how to drive franchise development sales. With experience representing dozens of franchises, we can help you create memorable and engaging videos, so you get noticed, stand out from the crowd and grow your business.
What are the costs and deliverables? When researching which video production company to work with, clearly outline costs and deliverables ahead of time. It’s always safe to ask how many pieces of content you’ll get, how many re-shoots, edits or additions, if you’ll get the raw footage back and if you have the license to use the videos forever. While many companies might offer these additional items, they might not immediately disclose the cost. At Franchise Filming, we pride ourselves on offering a flat rate for costs of services and no hidden fees. We have set deliverables and offer consistent edits every week or month to drive sales.
Are there COVID-19 safety guidelines in place? The video production company you partner with must have the proper protocols in place to ensure you and your brand are safe at all times. As a franchisor, you can’t assume that any video company you work with will implement safety procedures. It always pays to prepare and ask the hard questions upfront. At Franchise Filming, we take the health and safety of our clients very seriously. We’ve designated a COVID-safety officer to enforce specific procedures , such as regular COVID testing, cleaning and disinfecting equipment, social distancing during video shoots and more. Doing some legwork upfront is the best way to ensure the end product is what you envision. At Franchise Filming, we save franchisors from the overwhelming task of research and vetting video companies. With over 500,000 hours of filming experience and years of franchise experience, we provide you with an all encompassing video experience that is bound to help you close more sales.
With your end goal in mind, we have the tools and know-how to help you get a higher return on your content creation efforts. Interested in learning more? Schedule a call today!
Or, check out our Frequently Asked Questions page to find out more about how we do what we do!
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How GO MINI’S Yielded a $400,000
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