Summary: Expos, corporate events, and conferences aren’t just about rubbing elbows with investors and competitors. These days, events like this are also an opportunity to capture the content you need to drive sales for your business. If you want to create brand awareness, you need to keep your business relevant: and full-service video marketing businesses can capture a corporate video that will attract all the right attention to your business and increase your ROI.
What is a corporate video? The best way to think about it is as a snapshot of the underlying events that are part of your industry. A corporate video can be anything from tracking the customers that visit your booths at expos to creating content out of conference events that help your business stand out from your competitors. Here are 5 tips for how to use corporate videos of expos and conferences to drive the sales of your business.
1. Get Customer Testimonials on Film
Consumers love knowing what other consumers think about your product, which is why product reviews are so important to the reputation of your business. If you really want to boost the reputation for your brand, you can capture customer testimonials on film that can be used to reinforce the usefulness of your product and highlight the way your business is better than your competition.
Consumers Like Video Marketing
An estimated 54% of consumers want to see more video marketing from their favorite brands, and even more importantly, those same consumers like to share those videos with their friends. At least 83% of customers share brand videos with friends if they find the video marketing insightful or exciting.
The bottom line is that consumers like to watch and share brand videos, especially things like corporate videos that make the product relevant in real-world settings.
2. Capture Sponsors for Promotion
Consumer testimonials isn’t the only powerful tool that can drive sales for your business. Another way to boost your brand reputation is to capture sponsor testimony to use for promotion. Sponsors are special consumers whose opinions have slightly more weight than your average consumer.
Initial sponsor promotion can be used to drive ticket sales for your conference or expo. People who are considering attending your corporate event might be convinced by the knowledge that particular people, like celebrities or business leaders, will also be in attendance. A sponsor can boost the popularity of your product and drive your sales higher as well as boost your brand awareness.
3. Create a Sizzle Reel for B2C Sales
Business to consumer sales are the bread and butter of many companies, particularly those who operate online. A recent survey found that 96% of B2C companies use video marketing to boost sales. The video content captured at a corporate event can be used to create a sizzle reel that highlights your business, services, and products for an instant boost in sales. To move forward, contact CorporateFilming to see how we can drive your sales.
4. Make an Overnight Edit for Final Day Show
Videos played at corporate events are seen by all the important leaders in the industry, which is why it can be a stroke of brilliance to capture video content on the first days of your expo and then create an overnight edit to play on the final day of your event. This puts your business in an immediate, real-world context that instantly increases the relevance of your product.
5. Live Stream Your Video to Grow Your Brand
Live streaming your overnight edit on the internet can also boost brand awareness and reach more potential customers. Reaching an abundance of viewers with real-time video creates a moment for your brand that will increase your overall sales.
Corporate videos are a tool that can be used to reach new consumers, establish brand recognition, and create a reputation for your brand that will drive your sales even after your event is over. For more information, contact CorporateFilming to learn how our expert team can help your business.
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