5 Reasons You Need a Training Video
September 28, 2020

Summary: We live in a modern world, and that means we need modern solutions for business. Training videos are one of those solutions and one of the best ways to use video production in the business world.

The best modern tactic for training new employees is through top-notch training videos. These videos are vital for elevating your company, if for no other reason than training videos ensure all employees are receiving the same instructions. But the benefits go far beyond that!

Did you know? According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles.

Enter training videos!

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Here are 5 reasons your company should leverage training videos.


1. Transform the Company Introduction

Training videos answer three major questions: who we are, what we do, and who our customers are. These three questions are the foundation of your entire business, and it’s vital for new employees to know where the company stands so they can learn where they fit into the bigger picture. Training videos can transform your company introduction by providing new employees with a sense of the role your business plays in the world.

Did you know? According to the SAVO Group, 65% of employees retain more information from video versus any other medium? Video is proven to be more memorable than other training materials!

2. Streamline Specific Skills

Maybe it’s obvious, but it still deserves recognition that training videos streamline the training of specific skills. Whether its safety standards, introducing other employees, or showcasing a new product or service, training videos give you the ability to explain in detail what skills employees need to have. By having a standard training video, you can rest easy knowing that all employees understand the specific skills required for their jobs.

3. Establish a Company Culture

Video production is one of the easiest and quickest ways to establish your company culture. Think about it: we all tend to learn more by showing than by telling, right? New employees can absorb a lot of subliminal information from training videos, including the atmosphere of the company, the lingo used in the business, how to communicate with other employees, and even how to dress for the job.

4. Excite and Inspire Employees

When training videos are done well, they do more than just show employees specific skills–they make performing those skills seem exciting. Training videos can inspire employees for better performance and can make employees excited to go to work every day.

5. Encourage Future Aspirations

Training videos can also encourage the future aspirations of employees. Showcasing the journey of the company can have new employees imagining their own journey, and specifically their plans and goals for the future and how those might fit in with your business. Training videos that emphasize the prospect of promotion or a larger company role allows employees to dream bigger and find motivation.

Access the Best Video Marketing in Los Angeles, San Francisco & World Wide!

Training videos make it easier for you to be a leader in your space. When you know you have inspired your employees and made them feel like part of the company culture, you can be confident in the quality of your employees and their work. If you’re ready to take your employee training to the next level with video marketing in Los Angeles, contact CorporateFilming for a quick consultation today!


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