5 Reasons You Need a Training Video
September 28, 2020

Summary: We live in a modern world, and that means we need modern solutions for business. Training videos are one of those solutions and one of the best ways to use video production in the business world.

The best modern tactic for training new employees is through top-notch training videos. These videos are vital for elevating your company, if for no other reason than training videos ensure all employees are receiving the same instructions. But the benefits go far beyond that!

Did you know? According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles.

Enter training videos!

CorporateFilming Promotional Video

Here are 5 reasons your company should leverage training videos.

 

1. Transform the Company Introduction

Training videos answer three major questions: who we are, what we do, and who our customers are. These three questions are the foundation of your entire business, and it’s vital for new employees to know where the company stands so they can learn where they fit into the bigger picture. Training videos can transform your company introduction by providing new employees with a sense of the role your business plays in the world.

Did you know? According to the SAVO Group, 65% of employees retain more information from video versus any other medium? Video is proven to be more memorable than other training materials!

2. Streamline Specific Skills

Maybe it’s obvious, but it still deserves recognition that training videos streamline the training of specific skills. Whether its safety standards, introducing other employees, or showcasing a new product or service, training videos give you the ability to explain in detail what skills employees need to have. By having a standard training video, you can rest easy knowing that all employees understand the specific skills required for their jobs.

3. Establish a Company Culture

Video production is one of the easiest and quickest ways to establish your company culture. Think about it: we all tend to learn more by showing than by telling, right? New employees can absorb a lot of subliminal information from training videos, including the atmosphere of the company, the lingo used in the business, how to communicate with other employees, and even how to dress for the job.

4. Excite and Inspire Employees

When training videos are done well, they do more than just show employees specific skills–they make performing those skills seem exciting. Training videos can inspire employees for better performance and can make employees excited to go to work every day.

5. Encourage Future Aspirations

Training videos can also encourage the future aspirations of employees. Showcasing the journey of the company can have new employees imagining their own journey, and specifically their plans and goals for the future and how those might fit in with your business. Training videos that emphasize the prospect of promotion or a larger company role allows employees to dream bigger and find motivation.

Access the Best Video Marketing in Los Angeles, San Francisco & World Wide!

Training videos make it easier for you to be a leader in your space. When you know you have inspired your employees and made them feel like part of the company culture, you can be confident in the quality of your employees and their work. If you’re ready to take your employee training to the next level with video marketing in Los Angeles, contact CorporateFilming for a quick consultation today!

 

Latest Blog Posts

Storyteller Spotlight – Jonathan Navales, Corporate Editor

What does a typical day at CorporateFilming look like for you? A typical day at Corporate Filming starts with the daily huddle. It’s a great way to touch base with the rest of the team, and really feel like belonging to a team. I get my assignments from Autumn, that...

It was essential for Rainbow & Neighborly to showcase their support

Rainbow and Neighborly expressed that they needed to adapt to a changing world. It was important for people to know the amount of support they give- especially during a pandemic- and just how much that support shined through when it really mattered. Corporate Filming...

Behind The Scenes with Global Genes

Global Genes expressed their need of an engaging live-streaming service to support members of the rare disease community. Here at Corporate Filming & Franchise Filming, we were able to partner up with Global Genes and livestream their Champion Of Hope Celebration...

Four Questions You Should Ask When Seeking a Videographer

Four Questions You Should Ask When Seeking a VideographerVideo marketing could be the sole reason someone does or doesn’t invest in your franchise. Many businesses are missing opportunities or experiencing slow franchise growth because of ineffective video marketing....

Ready for Video?

Get Your Free Case Study: How GO MINI’S Yielded a $400,000 ROI Through Video!

Related Posts

Check out our CorporateFilming End of Year Celebration Video!

Check out our CorporateFilming End of Year Celebration Video!

Here's our End of the Year Celebration video made by our super talented production team! Enjoy! Some highlights: Even though we were in the middle of a Pandemic our team stayed busy. We brought on Jon as an editor! The team managed to travel on shoots. We added...

Storyteller Spotlight – Mahmoud Alagha, Filmmaker & Photographer

Storyteller Spotlight – Mahmoud Alagha, Filmmaker & Photographer

What does a typical day at CorporateFilming & FranchiseFilming look like for you? I always start my day with a healthy breakfast, followed by a good workout. I work off-site usually shooting at location or editing at my home so my schedule is pretty flexible. I...

Get Your Free Case Study:
How GO MINI’S Yielded a $400,000
ROI Through Video!

By providing your email address you are agreeing to receive email communications from Franchise Filming. You can unsubscribe at any time.